Customer Identity and Access Management (CIAM)
What is Customer Identity and Access Management (CIAM)?
First and foremost, Customer Identity and Access Management refers to the customer-centric adaptation of identity and access management. Using modern technologies, users can easily log in and access various applications, digital accounts/online profiles or services (such as online banking, apps, websites, etc.), as well as customize their individual preferences and privacy settings. CIAM enables customers to be identified, thereby creating customer-centric applications and services to enhance the overall user experience. Software solutions allow users to grant access to their services, whilst data collection and security ensure the protection of customer data.
Benefits of CIAM
- Seamless sign-up process: sign-up/registration is simple for every user and runs smoothly (including simple identity verification or data confirmation where necessary)
- Brand interaction: types of interaction, such as branding during the sign-up process
- Customer insight: Capturing and understanding usage patterns, favorite products and personal preferences, converting this data into business intelligence to enable the provision of better products and services
- Self-service functions: Customers can easily recover their account without any issues or the need for customer support assistance should they forget their password














